What goes into designing packaging that sells

If you aren’t creating an experience with your packaging designs for your customers, you are missing out on a great opportunity of building brand loyalty.

For a lot of brands out there, packaging is just a way of keeping their products safe, but the most successful brands understand that packaging is a lot more than just that. 

Designing a compelling product packaging will help build trust in your customers and instill in them a love for your brand that will make them talk about it to their friends. When this happens, your customers become your biggest ambassadors and that’s a powerful milestone. 

So, how is this feat achieved? 

Designing an effective packaging needs research. A lot of it. And it’s done in two folds. One is the product research and the other is the demographic research. 

While researching about the product, a designer tries to understand the product and how it benefits the customers. He also looks at what kind of personality the product exudes, what colours define it better, what fonts, and how could all of it be blended to make it the most appealing. 

Researching the demographic is more concerned with the consumer. It looks into the kind of people who are most likely going to buy this particular product and what are their likes and dislikes, what they look for in a brand, and what do they expect. It also looks at the State of mind of the consumer when he or she is buying this product. 

What happens next? 

When the research is done, the designer envisions the consumer unpacking the product and contemplates on the kind of mood he wants them to feel, the state of mind he wants them to be in. 

Once that is established, the designer puts in the right colours, the right fonts, and the right placement of all the necessary elements in the packaging and creates an amazing design that’s really inviting to the customer and makes their unpacking experience memorable. 

Successful brands have been using these techniques in their packaging to create personalities and brand identities that have become unforgettable for the consumers. The most apt example could perhaps be the unique package design of the fruit jelly brand Quick. Combined with the shape of the pack, the design of its cover gives the impression of opening a real fruit not just a flavoured jelly be it kiwi or guava.

It’s just an example of what powerful design can do for your business. The question is, are you willing to take it? 

If you have a product (or products) you want to design powerful packaging for, our team of experienced graphic designers can design packaging to create better experiences for your customers and making the most of your investments in the packaging of your products.