Ever heard of these words ‘logo’, ‘designing’ & ‘branding’? However, although, they sound familiar, the purpose and its usage in marketing are quite different. Companies have to struggle hard in their particular niche markets to stand out from the competition. Every company plans certain marketing tactics to target and attract customers and hone in …
You know you have a great product. You know that people will love it when they buy it. You have already seen how much impact it has on the people who use it, how they benefit from it. But nobody buys it. You see just having a great product doesn’t cut the deal. You also …
If you aren’t creating an experience with your packaging designs for your customers, you are missing out on a great opportunity of building brand loyalty. For a lot of brands out there, packaging is just a way of keeping their products safe, but the most successful brands understand that packaging is a lot more than …
Logo being the basic identity of a business, when is the right time to change your business logo? Or, is it fair to change the logo at all? Yes, a logo can be changed only when it is felt necessary to change it. There are numerous instances where companies – big and small – have …
Do you know that all the different types of logos that we see every day broadly fall into seven different types or categories? Yes, to the common man, a logo is nothing but a symbol associated with a company or brand and is used to identify it. But when looked closer, a logo can be …
Have you ever wondered why some logos look remarkably attractive, while some look mediocre? Why some logos are shine bright, while others are just passable? There are certain characteristics that go into making a great logo. Every entrepreneur and brand manager must know and understand these characteristics and make sure that they are included while …