Can you influence a buyer’s decision with graphic design?
You know you have a great product. You know that people will love it when they buy it. You have already seen how much impact it has on the people who use it, how they benefit from it.
But nobody buys it.
You see just having a great product doesn’t cut the deal. You also need to know how to sell well.
And that comes with many hats. Selling a product is a simple yet sophisticated objective. You need to know how to influence the decisions of people who look at your product in the supermarket or online.
To sell a product, you need a story. A story about how your product brings joy, peace, and prosperity in your customers’ life. You need to tell them how your product solves the problems in their lives.
If your copy in your story then the stage is your brand visual, your designs. You need to appeal to the customers to have their attention. Only then will you be able to tell your story.
But can graphic design influence a buyer’s decision?
Apparently, yes. It’s called neuromarketing design.
It might not sound like an exact science but it’s sound science. It takes into account cognitive biases to influence the behavior of the customers, compelling them to buy your product.
Confusing much?
Let me break it down for you.
Cognitive bias is a customer’s deviation from the rational behavior. It is these biases that make people buy things they did not have in their minds when they entered a store.
A lot many people buy a lot things without planning for them, impulsive purchases and if you ask them why they bought a particular product, they’ll tell you they don’t know. That they just felt like buying it.
How is that achieved? A nice combination of design and copy. That’s how the advertising industry boosted. They intertwined the two and created ads that sold like never before.
How do designers make that happen?
Well, a lot goes into creating designs that sell. It takes years of study and experience for a designer to understand the cognitive biases of the different demographics of a community.
A designer takes into account the usability of the product, the targeted audience, and the behavioral habits of these people to create designs for packaging and marketing collateral that not only captures their eyes but compels them to buy your products.
The different methods a designer uses to influence the buyer’s decision are evocative colours and designs, positioning of the brand story, highlighting the USP of the product and building trust in the product.
That’s how great designs are made, and they sell a lot more than a plain packaging or bland advertising.
Hannan Design Studio is a Boutique design studio that helps brands and businesses create designs that sell. From creating brand identities to all kinds of marketing collateral, HDS could be your partner in selling your products to the right customers.
Contact us here.