Fit and Glow

Fit & Glow is a nutraceutical brand that sells food supplements through its website.

The brand represented a healthy, active and vibrant lifestyle.

HDS was tasked with developing the complete brand identity, packaging design and the marketing collaterals.

The colourful running man logo was developed after a thorough research into the psychology of the customers, the products, the competitors and the nutraceutical market.

This logo and the packaging designs went on to win the Best Design Award from ADEX.

Category

Nutrients supplements