SUMMER SCOOPS

SUMMER SCOOPS – The Brand serving Cool Flavors to all Ice Cream lovers is the product of CHEER CREAM PVT LTD from Calicut, Kerala. 

The proposal to the company went from one of My Friends in Kerala and this Project reached us through a Cellular call. 

The initial step of Telephonic Discussion started with our mutual introduction which continued with a deal of developing Logo and Packaging Designs for their different products.

In order to get much close to the Client’s intention and ideology, we asked them to send us the competitor’s Designs pertaining to different aspects of the business, so that we can complete the work on a fast track.

We Analyzed different designs of Competitors like Colors, Key Focus Elements, Styling Patterns to get into the depth of developing our Concept differently.

We arrived at an idea of Red & Yellow colour Combination and developed 4 designs which we send to the Client for response. One got selected with feedback that it would be better if some minute changes are made. According to the client’s requirement, we improvised the design and the LOGO got finalized.

Our efforts in extending our services to the client continued with the PACKAGING DESIGNS pertaining to different Products and Flavors.

We developed the designs without any Photoshoot of ice creams. After well planning we moved on with illustrations and the best of images from image banks.

Every Design demanded a MILK SPLASH Design indicating that Pure Milk is used in Ice cream, and this 3D design is created with much focus as it has to be carried out onto all the Product designs.

After completion of all these, we took the step of developing Packaging Designs starting with Ice cream Brick (Box) Packages and others such as Icecream Sticks (Dreamstik) with flavours ( Mango, Green Apple, Strawberry, Chocobar, Choco Byte) and some number of Scoops of flavours (Matka Kulfi and Cones).

As all the designs such as LOGOs, PACKAGING Concepts got ready, we made them reflect in all marketing collateral like Posters, Flyers, Menu, Danglers, Distributors & Shop Signages, Hoardings, Bus Shelters, Paper Advertisements and Ice cream Freezer Branding.